Top Spending Silver Surfers

Tech-savvy, cash-rich and adventurous aren’t phrases you would necessarily have associated with the plus 50 generation a decade ago. But Generation BB (Baby Boomers) are defying the laws of nature and bucking every trend around, as well as popping up on every social channel imaginable. And they are not showing signs of slowing down and […]

Mirror, Mirror on the wall…

…could this be a PR stunt at all? During a media monitoring session here at The Retail Room this week one well-crafted PR story caused some debate amongst the team. According to research from retail property company Hammerson, 71 per cent of British women are ‘put off clothes’ after scrutinising themselves in a changing room […]