Tourist junks floating among limestone rocks at early morning in Ha Long Bay South China Sea Vietnam Southeast Asia

Travel Inspiration Courtesy of the Telegraph

  It’s barely January and if you’re like us, you will be already thinking of far flung destinations and booking those all important holidays. Our work with the likes of Mottram Hall, Combermere Abbey and many other hotels and destinations have shown us the importance of getting in front of not only the public but […]


How to: The Mannequin Challenge

We’ve thrown buckets of icy water over each other and challenged men to flex their muscles in the 22-Press Up Challenge. We’ve planked and pranked and now…well now, we stand still. Rewind back to your school disco days (musical statues) and you’ll get the picture. There is no ignoring the Mannequin Challenge which is the […]


Farming in 2017: five new diversification trends

Farming is no longer about growing crops, poultry or dairy, in the 21st century farmers have been at the forefront of how to diversify their business. Huge examples such as The Ice Cream Farm in Cheshire show that innovation and investment can turn a simple dairy into an award-winning regional adventure park attraction. At the […]


Top Spending Silver Surfers

Tech-savvy, cash-rich and adventurous aren’t phrases you would necessarily have associated with the plus 50 generation a decade ago. But Generation BB (Baby Boomers) are defying the laws of nature and bucking every trend around, as well as popping up on every social channel imaginable. And they are not showing signs of slowing down and […]


Get trade-show ready in time for London Design Festival

So London Design Festival is just around the corner, you’ve picked your event, booked your stand, selected your new products to showcase and got your VM just perfect. But are you really ready to maximise the opportunities the festival has to offer? Each year the team at The Retail Room sees brands – from start-ups […]


Snapchat Lens: Brand Fame vs. Brand Fail

I might not be a millennial, but I love a good Snapchat Lens. I also love Lipton Iced tea. But recently, these two loves combined and I was left hugely disappointed. You see, when it comes to sponsored Snapchat lenses there’s a fine line between fame and fail for brands. If you don’t know what […]


Christmas is coming… are you getting prepped?

Christmas. There, I said it. The forbidden word we’re not supposed to utter until at least November 1. But as the final touches to the famous Christmas ads (can anyone better John Lewis this year?), office parties pip their rivals to the post to get the best party venue and mums secretly start filling up […]


Mirror, Mirror on the wall…

…could this be a PR stunt at all? During a media monitoring session here at The Retail Room this week one well-crafted PR story caused some debate amongst the team. According to research from retail property company Hammerson, 71 per cent of British women are ‘put off clothes’ after scrutinising themselves in a changing room […]