Retail Renaissance: The Devil is in the Data

We live in an age where data can tell retailers anything about their consumers’ spending habits and online behaviour, so why is it common for a customers experience to be increasingly disjointed? A new report from Salesforce claims that we’re currently in the midst of a retail renaissance, which means brands must focus on overall […]

GDPR Guide for retailers and shopping centres

The time is almost upon us, that’s right GDPR goes live next month. In May, Europe’s data protection rules will undergo their largest overhaul in 20 years. This is well overdue, as current regulations were drawn up in the late nineties when the internet was just in its infancy. Fast forward two decades and it […]

theretailroom has been shortlisted for a Prolific North Award!

Our specialist Retail PR team has been shortlisted in the Small Agency of the Year category and we couldn’t be prouder. Over the past 12 months the team has been tirelessly leading the way in shopper-centric communications and their hard work is being recognised. Clients span the entire country and include Royal Crown Derby, Aqua […]

AR and VR: Merging the Online & Physical in Retail

This week, a survey of British retailers undertaken by Fujitsu found that 40% of those surveyed that had invested in new technologies had identified a correlation between new technology adoption and business growth. When it comes to new technology in retail marketing, Augmented Reality (AR) and Virtual Reality (VR) have been widely lauded and the […]

The Retail Room: Making British Brands Famous

We’re proud to represent a host of iconic British brands with inspiring and historic stories. Our specialist Retail PR team combines our extensive consumer and trade media contacts in the homes and interiors sector with our unparalleled storytelling skills. We motivate customers to read, share, visit, click and buy. Here are some recent results. If […]

Retail Point of Experience: The New Point of Sale

This week, days ahead of the start of international consumer goods fair, Ambiente 2018, the show announced a special installation called From Point of Sale to Point of Experience. Planned and designed by Munich design studio, Gruschwitz it promises to offer visitor a taste of the future of retail in the digital age. The installation […]

The Future of Retail: Bricks, Clicks or a Bit of Both?

With the dust settled after Black Friday, Cyber Monday and the extended ‘events’ created by retailers around the annual bargain bonanzas, do the results tell us anything about the future of retail? For the high street, the outlook wasn’t rosy. Diane Wehrle of shopper traffic measuring firm, Springboard described it as “not Black Friday but […]

Explore Instagram’s New Location and Hashtag Stories

Discovering and uncovering the entire world which surrounds us has just got a lot simpler with Instagram’s Explore page. The platform has introduced two new ways of allowing people to see what is happening close to them and easily see stories that match their interests. How does it work? Any user can create a story […]

Face Filters with Instagram

The Rivalry between both Instagram and Snapchat is heating up. Instagram has taken on the latest trend, which just might have been influenced by its competitor. ‘Face filters’ have landed and yes, the clue is in the name. Instagram Vs Snapchat After Instagram decided to embrace the ‘story’, they’ve added the new feature allowing users […]