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Fit for a Princess
Fit for a Princess
Royal Crown Derby celebrated the birth of Princess Charlotte of Cambridge with a commemorative collection fit for our very own princesses up and down the country. The integrated PR and social media campaign delivered record-breaking clicks, shares and online sales for the fine bone china producer.
Client: Royal Crown Derby
The Results
- 2 pieces of coverage achieved
- PR value of £376,786
- 193,000,000 readership
- ROI of £140: £1
- 38,400 people reached with ‘How Posh Is Your Tot’ quiz
The Retail Room
Suite 203
Cotton Exchange
Bixteth Street
Liverpool
L3 9LQ