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Fit for a Princess

Fit for a Princess

Royal Crown Derby celebrated the birth of Princess Charlotte of Cambridge with a commemorative collection fit for our very own princesses up and down the country. The integrated PR and social media campaign delivered record-breaking clicks, shares and online sales for the fine bone china producer.

Client: Royal Crown Derby

The Results

  • 2 pieces of coverage achieved
  • PR value of £376,786
  • 193,000,000 readership
  • ROI of £140: £1
  • 38,400 people reached with ‘How Posh Is Your Tot’ quiz

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