When Snapchat, was founded in 2011, it answered people’s desire to be creative and tell stories, quickly and effectively.
It now has 10 million daily active users in the UK and 60% of its users create content every day. This equates to one billion snaps each day. Wow!
Snapchat UK general manager Claire Valoti told delegates at Retail Week Live how the platform is becoming an important part of the shopping experience with 72% of its users engaging with the social network while in store.
“Snapchat is genuinely forming part of that retail journey. People are using Snapchat while they’re shopping and they’re sharing it with their friends.
“There’s an opportunity for brands to engage with an incredibly engaged audience.”
Valoti also revealed that 60% of users have sent a photo of something they have just bought with their friends.
Influencers have huge followings on the platform and it’s a way to convey short sharp messaging in a fresh and innovative way.
So are Shopping Centres – usually so a-tuned to telling great stories about their brand, their retailers and their teams – missing a trick by not adopting this new way of telling stories and sharing experiences?
We think so.
Our team have expertise on how to create compelling reasons to shop through traditional PR, even through events, Instagram, Facebook and of course Twitter…but if you need to find out about how to crack into the new lines of communication, whether that be Snapchat, the blogosphere or even iBeacon technology, get in touch today.
We’re ready to tap your chat.