Christmas. There, I said it. The forbidden word we’re not supposed to utter until at least November 1. But as the final touches to the famous Christmas ads (can anyone better John Lewis this year?), office parties pip their rivals to the post to get the best party venue and mums secretly start filling up their Christmas cupboards, it’s about time everyone’s attention switched to the most wonderful time of the year. At The Retail Room HQ, Christmas is very much on the agenda.

Father Christmas, turkey and presents are just a few things that spring to mind when we think of the festive season, but for our shopping centres and retail clients, we know they (and you) will be focusing on footfall, digital traffic and of course driving those all-important seasonal sales.

The Retail Room team is making the most of their decades of experience in what makes this festive time fun for shoppers and consumers. Events and experiential marketing have paved the way for some of our most enigmatic campaigns, as has thrifty thinking, well-planned PR strategies and opportunistic stunts. Never mind social paid for promotion and audience enhancing digital campaigns to boot. So will 2016 be any different?

Retail trend analysts say this Christmas will be even more digitally focused than ever, with the likes of Twitter, Instagram, Pinterest and Facebook all now having a ‘buy’ button on paid for posts. With Pokémon GO leading the way in augmented reality, shoppers will also be enticed to get involved with live streaming apps such as Periscope and Snapchat which offer brands and shopping center’s new opportunities to gain further exposure and reach for experiential events than ever before.

As well as using our strategic planning experience, The Retail Room will be using its little black book of stellar contacts and making the most of those influencers with a highly active social and online following. And too thinking up those highly visual, video-friendly stunts that make perfect 20 second fodder.

On the flip side of the online-led festivities, trend predications forecast another surge in pop-up restaurants and supper clubs; craft enthusiasts running weekend workshops; and many business leaders launching their own conferences or training sessions, much like Santa himself (link to our Santa School).

Still stuck to what to gift your customers this Christmas? Get in touch; we are ready and waiting to manage everything on your list.


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