the-future-of-retail

The Future of Retail: Bricks, Clicks or a Bit of Both?

With the dust settled after Black Friday, Cyber Monday and the extended ‘events’ created by retailers around the annual bargain bonanzas, do the results tell us anything about the future of retail? For the high street, the outlook wasn’t rosy. Diane Wehrle of shopper traffic measuring firm, Springboard described it as “not Black Friday but […]

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Snapchat Lens: Brand Fame vs. Brand Fail

I might not be a millennial, but I love a good Snapchat Lens. I also love Lipton Iced tea. But recently, these two loves combined and I was left hugely disappointed. You see, when it comes to sponsored Snapchat lenses there’s a fine line between fame and fail for brands. If you don’t know what […]