When Snapchat, was founded in 2011, it answered people’s desire to be creative and tell stories, quickly and effectively. It now has 10 million daily active users in the UK and 60% of its users create content every day. This equates to one billion snaps each day. Wow! Snapchat UK general manager Claire Valoti told […]
Figures this week revealed by Springboard’s footfall monitor showed that the total shopper numbers declined in February, with a “steeper drop than normal” at retail parks. The report revealed that year-on-year there was a drop of 1% in footfall – a cause for concern for retail managers, park managers and asset managers alike as it’s fallen […]
It’s the age old problem for any centre manager – a huge retailer has to call it a day and you’re left with a large unit, or a perceived gap, in your tenancies. Following the recession, the retail and leisure world started to get savvy and inventive of how to fill these units, whether it […]
The Retail Room was born out of de Winter – which has been operating and succeeding in the beautiful North West city of Chester for 26 years. It’s been about that long that plans for the Northgate Development, which looked to reconfigure and regenerate retail in the city, have been on the table. Legal tussles, […]
It’s barely January and if you’re like us, you will be already thinking of far flung destinations and booking those all important holidays. Our work with the likes of Mottram Hall, Combermere Abbey and many other hotels and destinations have shown us the importance of getting in front of not only the public but […]
We’ve thrown buckets of icy water over each other and challenged men to flex their muscles in the 22-Press Up Challenge. We’ve planked and pranked and now…well now, we stand still. Rewind back to your school disco days (musical statues) and you’ll get the picture. There is no ignoring the Mannequin Challenge which is the […]
Farming is no longer about growing crops, poultry or dairy, in the 21st century farmers have been at the forefront of how to diversify their business. Huge examples such as The Ice Cream Farm in Cheshire show that innovation and investment can turn a simple dairy into an award-winning regional adventure park attraction. At the […]
Tech-savvy, cash-rich and adventurous aren’t phrases you would necessarily have associated with the plus 50 generation a decade ago. But Generation BB (Baby Boomers) are defying the laws of nature and bucking every trend around, as well as popping up on every social channel imaginable. And they are not showing signs of slowing down and […]
So London Design Festival is just around the corner, you’ve picked your event, booked your stand, selected your new products to showcase and got your VM just perfect. But are you really ready to maximise the opportunities the festival has to offer? Each year the team at The Retail Room sees brands – from start-ups […]
I might not be a millennial, but I love a good Snapchat Lens. I also love Lipton Iced tea. But recently, these two loves combined and I was left hugely disappointed. You see, when it comes to sponsored Snapchat lenses there’s a fine line between fame and fail for brands. If you don’t know what […]