So London Design Festival is just around the corner, you’ve picked your event, booked your stand, selected your new products to showcase and got your VM just perfect. But are you really ready to maximise the opportunities the festival has to offer? Each year the team at The Retail Room sees brands – from start-ups […]
I might not be a millennial, but I love a good Snapchat Lens. I also love Lipton Iced tea. But recently, these two loves combined and I was left hugely disappointed. You see, when it comes to sponsored Snapchat lenses there’s a fine line between fame and fail for brands. If you don’t know what […]
Christmas. There, I said it. The forbidden word we’re not supposed to utter until at least November 1. But as the final touches to the famous Christmas ads (can anyone better John Lewis this year?), office parties pip their rivals to the post to get the best party venue and mums secretly start filling up […]
…could this be a PR stunt at all? During a media monitoring session here at The Retail Room this week one well-crafted PR story caused some debate amongst the team. According to research from retail property company Hammerson, 71 per cent of British women are ‘put off clothes’ after scrutinising themselves in a changing room […]